Meet The Team

Meet the team behind the Zerorez UK franchise opportunity

Shawn D. Moon

CEO, DIRECTOR & BOARD MEMBER OF BOTH THE USA AND UK COMPANIES

Shawn is our Chairman and Chief Executive Officer, a position he has held since September
2017; previously he served as a member of the Board of Directors. Mr. Moon has over 35 years
of executive experience, having spent over 25 years with the FranklinCovey Company where he
served as the Executive Vice President and had responsibility for the company's direct offices
and operations globally. He was also a principle with Mellon Financial. Since joining as CEO, Mr.
Moon has transformed Zerorez, increasing revenue, profitability, and securing private equity
funding with PE firm Banner Ventures. For his accomplishments, he was recently named as a
finalist for EY Entrepreneur of the Year. Mr. Moon is a Wall Street Journal best-selling author,
and he and his wife live at the base of the Wasatch Mountains and have 4 children 7 wonderful
grandchildren.

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Ben Hulme

CHIEF OPERATING OFFICER

Ben has been our Chief Operating Officer since August 2020. In this capacity he oversees the
Training, Franchise Development, International, and IT Departments. In this role he leads the
strategy for each department and ensures our franchises have all the tools, support and systems
to be successful. Mr. Hulme was also our Director of Marketing from April 2019 to July 2021. Mr.
Hulme was the General Manager of Zerorez Phoenix, one of our franchisees, in Phoenix, Arizona
from June 2013 to August 2020 and the Tucson franchise owner from 2014 through 2020.
Previous to Zerorez he was a Territory Manager for Safety-Kleen. Ben lives in a mountain town in
Utah and enjoys being outdoors biking, hiking and skiing with his family.

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Jon Laudie

CHIEF FINANCIAL OFFICER

Jon has been our CFO since July 2022. As the CFO, he oversees the finance and accounting
functions of the company and participates in developing corporate strategy. Prior to joining
Zerorez, Jon was the Vice President of Finance at SeekWell (1-800 Contacts). He also spent time
leading the finance function at Lucid Software and a number of years building out various parts
of the finance team at Ancestry. In his free time Jon loves to golf, play music, and explore the
Utah backcountry on his mountain bike.

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Bill De Groot

CHIEF MARKETING OFFICER

Bill has been Chief Marketing Officer at Zerorez since the fall of 2022. In this capacity, he
oversees marketing efforts to benefit and support the global Zerorez franchise network.
This includes providing insights, strategies, marketing collateral, and marketing training for
franchisees. Prior to joining Zerorez, Bill held various marketing and leadership roles at Ancestry
(including as GM of Ancestry Canada) and Procter & Gamble. Bill lives in Utah with his wife and
three daughters.

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Cameron Moon

VICE PRESIDENT OF INTERNATIONAL OPERATIONS

Cameron is the Vice President of International Operations and oversees our international
expansion. He has been with Zerorez since 2020. Prior to joining Zerorez, he was a principle with
a digital marketing agency and has spent nearly a decade with FranklinCovey in marketing, sales,
and consultant roles. Cameron has worked with leaders from the front line to the executive level
throughout North America and Europe. He lives in 20 minutes from the Sundance Resort in the
Wasatch Mountain Range of Utah with his wife and three children who fill their home with joy
and noise.

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Bev Regan QFP

MANAGING DIRECTOR. DIRECTOR AND BOARD MEMBER OF THE UK COMPANY

Bev has a long and successful career in franchising. Starting out as a franchisee and growing her
business successfully over 19 years only selling her business to further her career in Franchise.
Moving over to work for international franchisors, she holds the British Franchise Association
qualification: Qualified Franchise Professional (QFP). With a wide and robust set of business skills
in sales, operational support, strategic planning, process creation and implementation, as well as
project management with a total passion for Franchise and all things Mickey Mouse!

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Chris Pope

OPERATIONS MANAGER

With extensive experience in operations and service management, Chris oversees Zerorez's
operations throughout the UK. Known for his focus on quality control, innovative problem-
solving, and cost-effective resource management, Chris has successfully transformed operational
processes and improved service delivery for major companies such as Nike and Barclays. His
strategic approach to enhancing operational efficiency and customer satisfaction consistently
drives significant improvements in organisational performance, making him a trusted leader
in the industry. Chris's highly competitive nature, honed through years of professional sprint
training for the Olympics, further fuels his relentless drive for success and innovation.

Nicolas N'Koulou smiling for the camera